Parallel Success
The Main Menu is the part I am showing you here – the File, Home, Insert, etc. across the top.
And its success was, indeed, dramatic! It far exceeded all of its targets and generated a panic buying frenzy, the like of which had never been seen in the world of computing before that.
There were many reasons for that success, but one very important one was that businesspeople had been battling their ponderous computer departments for years, trying to get their computer requests handled. A typical scenario was a sales manager who needed to see his sales results by state and by sales rep. In the 1970s it could take months before he could get such a simple thing produced for him by the computer department. How frustrating is that?
And then, along came the IBM PC. One of its touted abilities was that, along with one of the original spreadsheet programs, a manager could manipulate his own data, on his own computer, on his own desk. That meant he could get immediate results that he could use right away. Wow! No more waiting months for the computer department to finally get to his request.
Since those early days of personal computing, a lot has happened, including the transfer of much of the “computing” that we do to our smart phones and tablets. And the reason for this is that our computer programs have simply become too complicated and too difficult for most people to use.
Now, the parallel here is that ExoTech is about to launch a brand-new way of getting your computer to do what it should. Millions of people today are having to bow to the inflexible requirements of today’s computer software. Instead of that, users will be able to simply talk to their computer using normal (everyday) language. The ExoTech system will not only understand them, but it will also go off and do its job without your having to understand all the complexities of how it is being done.
Did you get that? You won’t have to know all the finer (complex) points about how to use your photo enhancement software, for instance. Forget about navigating extensive menus and selecting the correct options. When you want to clean up a photo, you will just tell your computer what you want, like: “Make it a bit lighter and crop it so the dog in the bottom corner is not showing.” It’s like talking to a friend or colleague.
Anyone can do that! And bingo! In one fell swoop, ExoTech will have made it possible to manipulate highly complex computer programs, or apps, with simple language. Just think about that for a minute… What is that going to do to both the personal use of devices (phone, tablets, computers) and the business use of those same devices?
I’ll tell you what it will do. It will generate a very similar frenzy as was experienced when the IBM PC was first released. People will suddenly realise how hard it has been for so many years and how easy it has suddenly become. Millions of people who would never have been able to use a computer, will suddenly have the whole range of computer usage open to them. They only have to speak…
It’s about to happen all over again. It’s a similar, or parallel, success to the revolution that the IBM PC caused 40 years ago. And it’s about to burst upon the scene!
Neil Clark graduated from Gordon Institute of Technology, Geelong, Australia, as an Electrical Engineer. One of his first jobs was redesigning the entire electrical control system for the Fuel Recharging process at the Hunterston Nuclear Power Station in Scotland in the early 1960s.
Neil worked with IBM Australia from 1973 to 1992 where he was the Product Manager for the IBM PC through the 1980s. He took an early retirement package and then started his own business offering database development services for small businesses.
He has worked selling, marketing and as a product manager in the computer industry, so has a wide gamut of knowledge that he brings to his position in ExoTech Ltd, as well as being a published author.